Cdm certificate course in Digital Marketing

+919146304108

This comprehensive Digital Marketing course provides a well-rounded understanding of digital marketing strategies. It combines theory and practical learning through case studies, exercises, and assessments
85 Hrs.

SSC+

Key Highlights

Learn about the evolution

Learn about the evolution and significance of digital marketing, exploring various channels and strategies.

Master the art of SEO

Master the art of Search Engine Optimization (SEO) to improve website visibility and rankings.

Develop effective Content Marketing techniques

Develop effective Content Marketing techniques for creating, distributing, and promoting content.

Become proficient in using WordPress

Become proficient in using WordPress to create and manage websites.

Gain insights

Gain insights into Blog Writing, optimizing posts for SEO and engaging readers.

Understand Google Analytics

Understand Google Analytics and Google My Business for valuable data-driven insights.

About the Course

Comprehensive & practical digital marketing

This course provides a thorough and hands-on approach to digital marketing, ensuring practical application for learners.

In-depth knowledge of SEO & social media

Gain extensive expertise in SEO & social media, mastering essential strategies for effective digital marketing success.

Hands-on learning for data-driven success

This course emphasizes practical learning, enabling data-driven decisions that lead to successful outcomes in digital marketing.

Engaging modules & online strategies

Experience captivating modules and learn effective online strategies, making the course engaging and impactful for learners.

Empowering learners for tangible results

This course empowers learners with practical skills to achieve measurable and tangible results in their digital marketing efforts.

Master digital marketing channels

Become proficient in various digital marketing channels, gaining expertise to excel in online advertising and engagement strategies.

Content

The comprehensive Digital Marketing course designed to equip learners with a holistic understanding of digital marketing strategies. This course covers a range of modules, blending theory and practice with case studies, exercises, and assessments.

Digital Marketing Overview

Introduction to Digital Marketing
History of Digital Marketing
Importance of Digital Marketing
Digital Marketing Channels

Digital Marketing vs Traditional Marketing
Digital Marketing Strategy
Key Metrics in Digital Marketing

Search Engine Optimization (SEO)

Introduction to SEO
Keyword Research
On-Page Optimization
Off-Page Optimization

Technical SEO
Local SEO
SEO Tools and Analytics

Content Marketing

Introduction to Content Marketing
Types of Content Marketing
Content Marketing Strategy
Content Creation

Content Distribution
Content Promotion
Content Analytics

Content Marketing Platform

Wordpress

Introduction to Wordpress
Installing Wordpress
Wordpress Themes and Plugins
Wordpress Settings and Configuration

Creating Pages and Posts
Managing Media
Wordpress Security

Blogging

Introduction to Blog Writing
Blog Writing Process
Blogging Platforms
Writing Engaging Headlines

Formatting Blog Posts
Writing for SEO
Blog Analytics

Google Analytics

Introduction to Google Analytics
Setting up Google Analytics
Google Analytics Reports
Key Metrics in Google Analytics

Conversion Tracking
Event Tracking
Google Tag Manager

Google My Business

Introduction to Google My Business
Setting up Google My Business
Managing Business Information

Optimizing for Local Search
Google My Business Analytics

Social Media Optimization (SMO)

Introduction to SMO
Social Media Platforms
SMO Strategy

Social Media Content Creation
Social Media Advertising
Social Media Analytics

Facebook

Introduction to Facebook
Creating a Facebook Page
Facebook Page Optimization

Creating Content for Facebook
Facebook Advertising
Facebook Analytics

Instagram

Introduction to Instagram
Creating an Instagram Business Account
Instagram Profile Optimization

Creating Content for Instagram
Instagram Advertising
Instagram Analytics

Twitter

Introduction to Twitter
Creating a Twitter Business Account
Twitter Profile Optimization

Creating Content for Twitter
Twitter Advertising
Twitter Analytics

Introduction to LinkedIn
Creating a LinkedIn Business Page
LinkedIn Page Optimization

Creating Content for LinkedIn
LinkedIn Advertising
LinkedIn Analytics

YouTube

Introduction to YouTube
Creating a YouTube Channel
YouTube Channel Optimization

Creating Video Content for YouTube
YouTube Advertising
YouTube Analytics

Learners Outcome

Develop a deep understanding of digital marketing principles, strategies, and channels.
Implement effective SEO techniques to improve website visibility and organic traffic.
Create compelling and relevant content for various marketing platforms.
Utilize Google Analytics and Google My Business to analyze website and campaign performance.
Successfully manage social media platforms for business growth and audience engagement.
Run targeted advertising campaigns on Facebook, Instagram, Twitter, LinkedIn, and YouTube.

Career Outcome

SEO and SEM Specialist
Content Manager
Social Media Manager
Email Marketing Specialist
Online Marketing Executive

Digital Marketing Certificate

Certificate in Digital Marketing Fundamentals: Covers basic digital marketing principles, channels, and techniques. Equips learners with essential skills for entry-level digital marketing roles. Ideal for beginners looking to kickstart their digital marketing careers.
Advanced Certification from Jain Centre for Skills: Explores in-depth concepts such as SEO, SEM, social media marketing, and analytics. Provides hands-on training and practical experience. Ideal for professionals seeking to enhance their digital marketing expertise and advance their careers.

Focuses on advanced topics and techniques in digital marketing.
Certificate in Digital Marketing Analytics by Google: Covers advanced analytics concepts, including data collection, analysis, and reporting. Teaches learners how to derive insights and make data-driven decisions. Ideal for individuals interested in leveraging data to improve marketing performance and ROI.

Explores the use of analytics tools and techniques to measure and optimize digital marketing campaigns.
Certificate in Social Media Marketing by HubSpot: Explores the power of social media platforms for marketing purposes. Covers effective content creation, social media advertising, community management, and engagement strategies. Ideal for individuals looking to specialize in social media marketing and leverage the potential of social media platforms for business growth.

Focuses on social media marketing strategies, including advertising, content creation, and engagement.

Course Overview

Our Affiliations & Associations

We believe people are at the centre of every solution, leading us to the right solution just waiting to be delivered.

G-Tec Jain Education information-technology-specialist

G-Tec Jain Education media-intertainment

G-Tec Jain Education microsoft-office-specialist

G-Tec Jain Education sap-student-academy-program

TESTIMONIALS OF THE DIGITAL MARKETING COURSE

This course transformed my understanding of digital marketing. The practical approach and real-world case studies were invaluable.

Aamina Memom

Student

I loved how each module built upon the previous one, giving a comprehensive view of the digital marketing landscape. Highly recommended!

Fakruddin Shaikh

Student

The hands-on exercises and assessments made me feel confident in applying digital marketing techniques in my job.

Anand Patil

Student

The course was well-structured, and the instructors were knowledgeable and supportive throughout the journey.

Manali Khanvilkar

Student

I got promoted after completing this course! It truly enhanced my skills and helped me stand out in my organization

Stephen Periera

Student

Frequently Asked Questions

Is this course suitable for beginners with no prior experience in digital marketing?

Yes, this course is designed for learners of all levels, including beginners with no prior knowledge of digital marketing.

Will I receive a certificate upon course completion?

Yes, learners will be awarded a Digital Marketing Certificate upon successfully finishing the course.

Are the course materials accessible even after completing the modules?

Yes, learners will have access to the course materials even after completing the modules.

Can I interact with instructors and fellow learners during the course?

Absolutely! The course provides opportunities for interactive discussions and Q&A sessions.

keerti Learner Support

Throughout the course, learners will have access to dedicated support from instructors and course mentors. They can ask questions, seek clarification, and receive guidance to enhance their learning experience.
Additionally, the course provides a collaborative learning environment where students can interact with peers, share insights, and learn from each other's experiences.

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